Apple vs Alphabet
Two consumer-tech titans compared on ecosystem lock-in, capital returns, and margin of safety.
| Metric | Apple Inc. AAPL | Alphabet Inc. GOOGL |
|---|---|---|
| ValueOS Score | 80 | 100 |
| Verdict | HOLD | HOLD |
| Moat | Wide Moat | Wide Moat |
| Margin of Safety | -217.3% | -279.1% |
| Intrinsic Value / share | $100.84 | $89.27 |
| Price | $319.97 | $338.46 |
Live scores from the latest SEC filings · refreshed daily. Open any card for the full workup.
The Takeaway
Apple's moat is consumer ecosystem switching costs; Alphabet's is search and advertising network effects. Both are wide-moat — the better entry is decided by price. Check the DCF cards above to see which trades closer to intrinsic value.
Frequently Asked Questions
Which has the wider moat, Apple or Alphabet?
Both are wide-moat. Apple's is consumer lock-in; Alphabet's is search network effects. The Score and Moat cards above show the current read.
How do I compare them on valuation?
Open the DCF card for each to see intrinsic value versus live price, then compare margins of safety. The wider the discount, the more cushion.
Run the full workup yourself
Open either name across the three tools for the complete Buffett-style analysis.
Cite this page
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ValueOS Editorial Team. "Apple vs Alphabet." ValueOS. Accessed 2026-09-06. https://getvalueos.com/compare/aapl-vs-googl