Procter & Gamble vs Coca-Cola
Two consumer-staples royalty compared on brand moat, pricing power, and valuation — a Buffett-style staples pairing.
| Metric | PROCTER & GAMBLE CO PG | COCA COLA CO KO |
|---|---|---|
| ValueOS Score | 79 | 81 |
| Verdict | HOLD | HOLD |
| Moat | Wide Moat | Wide Moat |
| Margin of Safety | -54.7% | -620.8% |
| Intrinsic Value / share | $94.68 | $12.22 |
| Price | $146.44 | $88.07 |
Live scores from the latest SEC filings · refreshed daily. Open any card for the full workup.
The Takeaway
Procter & Gamble is the broader brand portfolio with pricing power across dozens of categories; Coca-Cola is the purer, single-iconic brand Buffett actually owns. On quality they are close; on price the margin of safety decides. Check the DCF cards to see which trades closer to intrinsic value right now.
Frequently Asked Questions
Why compare P&G and Coca-Cola?
They are the two dominant consumer-staples franchises with durable brand moats, making them a natural value-investing comparison of quality versus price.
Which is cheaper today?
Use the DCF cards above to compare each stock's intrinsic value with its live price. The one with the larger positive margin of safety is cheaper on our model.
Run the full workup yourself
Open either name across the three tools for the complete Buffett-style analysis.
Cite this page
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ValueOS Editorial Team. "Procter & Gamble vs Coca-Cola." ValueOS. Accessed 2026-09-06. https://getvalueos.com/compare/pg-vs-ko