Letters by Topic
Letters Mentioning Apple
Letters from Berkshire's shareholder communications that mention Apple.
2016·First announcement of the Apple investment
Our investment in Apple represents our view that the company has built one of the most powerful consumer brands in history.
2019·On Apple's extraordinary moat
Apple's ecosystem creates switching costs that rival anything in the consumer staples world.
2022·On Apple's role in the Berkshire portfolio
Our second-largest investment is Apple, a company whose intrinsic value is far greater than our purchase price.